Our Most Exciting Free Blogging Theme Is Here | Cheema Developers Blog

Considered one of our objectives at Themeisle for this yr is to create wonderful free merchandise for WordPress and provides again to the WordPress neighborhood as a lot as we are able to. Ionut already defined how we are able to afford to take action in this prequel post.

One of many methods wherein we need to make that the fact is by releasing utterly free themes which can be of the identical high quality as our premium themes.

However with a view to make this occur, we would have liked to vary our mindset barely. For the reason that solely purpose was to construct a fantastic remaining product with out holding again something, this has helped us regain our ardour for constructing themes normally. Every little thing that we thought ought to discover its place within the remaining launch did.

And since we owe every part to WordPress – which initially began off as a running a blog platform – we’ve determined to make this latest theme all about running a blog and the blogger in you.

Introducing Zillah, our latest free, no-features-locked theme for bloggers and writers.

  • This theme will stay free for all times,
  • no upsells,
  • no locked options,
  • no paid add-ons.

Additionally, put together your self at no cost updates as a result of we intend to maintain this theme as up-to-date as it may be.

Zillah landing page

Right here’s the story behind Zillah + what you possibly can anticipate of it:

Zillah homepage

Click on the picture for theme demo

A dashing WordPress theme for the blogger in you

First off, we’ve labored laborious on this product, and we owe the beautiful end result to the those that received concerned:

  • the person with the plan – Ionut who has unlocked the assets wanted to attain this
  • the stunning Ashley who stored true to herself and designed such a sublime theme, similar to her personal model
  • our builders who labored across the clock to implement every part: Claudiu and Rodica (who additionally got here up with the good “Zillah” identify for the theme)
  • every member of the Themeisle crew – from graphic design, to advertising and marketing and (spoiler alert) assist

We’ve promised to maintain this theme free, which signifies that our work doesn’t cease right here. We’re going to proceed constructing it and updating it always. You may take our phrase for it as a result of we really use Zillah on our essential channels (on this very weblog and IonutN.com). We even have a promise to maintain to our buddies who’ve beta examined it and finally ended up switching to Zillah for good: Madalin Milea and Catalin Zorzini.

“For those who worth model and ease, the Zillah WordPress running a blog theme will enchantment to you.” -Joe Fylan

Wanting into the long run, two of the options which can be subsequent on the plate for Zillah are:

  • WooCommerce integration – for everybody who desires to promote their merchandise immediately via their essential WordPress web site.
  • New fonts – for extra customization and higher branding potentialities.

(By the best way, when you’ve got any cool options in thoughts that you simply’d wish to see in Zillah, please submit your ideas on GitHub and we’ll have a look.)

Be happy to go forward and obtain Zillah, there’s no signup wanted:

Need assistance establishing the theme? Write to us through the customer support channel. Our wonderful assist staff will probably be with you in max 24h. Sure, assist can also be freed from cost with Zillah.

How we launched Zillah to the world

We’re proud that Themeisle is now a growing business although we did begin off bootstrapped. Which means that we are able to spend money on numerous concepts that we worth, and give you merchandise like Zillah (the final time we did one thing comparable was with Parallax One). And it’s not simply growth value we’re speaking about right here. As soon as the entire theme is constructed, then come the advertising and marketing efforts.

Right here’s our go-to-market technique (simply needless to say among the actions described beneath did require a whole lot of work and a few pores and skin within the sport):

Firstly, with a view to bulletproof Zillah, we reached out to ThemeReview for a technical verify. However we additionally needed to see the way it behaves within the fingers of an precise consumer, so we requested some WordPress bloggers to check the theme and see the way it works for them. Their evaluations appeared this week on WPKube and WPDailyThemes. From a web based advertising and marketing viewpoint, these evaluations symbolize authority hyperlinks pointing to Zillah and bringing it into the sunshine. That is how we approached these accomplice websites:

Email sample

We’re additionally utilizing a few of our personal media to reference again to Zillah, which has an impression if you have already got some pretty standard websites to again you up. For us, the CodeinWP blog and JustFreeThemes are precious locations for reaching WordPress customers searching for WordPress theme-related matters. Furthermore, for our CodeinWP readers, we’re making ready a e-newsletter that may embrace a point out to this very article. So the extra websites you may have, the extra subscribers on board!

Speaking about electronic mail advertising and marketing, we reached out to our buddies at CreativeTim who kindly agreed to announce Zillah en première in their very own weekly e-newsletter. That is what the piece appears within the electronic mail they despatched out to their designer viewers:

CreativeTim Newsletter

We additionally added a paid e-newsletter within the bucket and received featured in WebCodeGeeks (the itemizing value us a bit over $500). We reached a special area of interest this time, largely net builders and freelancers who can now suggest Zillah to their shoppers. The itemizing:

WebCodeGeeks Newsletter

A few of our growth-hacking ways additionally embrace putting hyperlinks in the most well-liked networks coping with design/growth assets. Take note, although, that with a view to get some traction there, you should be an energetic member, have karma, and never simply ask for votes out of the blue. These networks have advanced algorithms that may preserve you from coming out from nowhere and abusing the system. However in case you behave correctly, in time, you’ll begin seeing some outcomes. Right here’s the place we like to hang around: Product Hunt, ManageWP, Reddit, Hacker Information, Designer Information.

ProductHunt profile

Final however not least, we crafted a retargeting marketing campaign (we’re utilizing Perfect Audience) for individuals who have already got a reference to Themeisle – have visited our site, or have appreciated our Facebook page. Advert campaigns can actually repay, in case you’re doing it the sensible method and segmenting your audience completely.

One week value of outcomes

All these actions befell over the course of every week, from Thursday to Monday, overlapping the weekend, and never simply any weekend, the #EURO2016 opening, so possibly this was not the perfect timing. An vital factor to recollect: analysis what might steal your viewers’s consideration earlier than planning up a marketing campaign.

We’ve got the visitors outcomes, in addition to the theme’s downloads in. There have been 3865 views on the theme’s landing page, and 2585 downloads.

This doesn’t imply that the CTR was 65%, although. In lots of locations, we used a direct hyperlink for downloading the ZIP, so among the customers haven’t seen the theme’s web page or the demo earlier than getting it. What made a distinction, although, was that we didn’t ask for emails in alternate. You would and may simply get the theme straight away.

Traffic - dummy

A large number of these views come from the Fb marketing campaign. Fb Adverts labored for us as a result of we used them to speak with our previous guests, to not goal new individuals. Generally, nevertheless, Fb Adverts aren’t that excellent of a advertising and marketing technique anymore.

The show marketing campaign on PerfectAudience hasn’t been such a fantastic success. We’ve made 30,000 impressions although and for round $40, which counts for model consciousness. In time, such actions enhance the Themeisle model recognition:

Perfect Audience results

On the demo page, the visitors was about the identical as on the touchdown web page, 3600 views. However our efforts have paid off, as you possibly can see beneath. The primary referrals are DesignerNews (together with aggregators like UsePanda and Sidebar.io), Reddit, Fb and Hacker Information. Once more, these outcomes rely on a continuing exercise on these networks.

Slack for iOS Upload (1)

In conclusion, Zillah is one good instance of what the love for open supply may end up in. There’s much more we might have achieved, however we imagine that is only the start for Zilah, and that its recognition will develop organically any more.

Hope you’ve loved this transparency-like written submit, and that it helped you perceive how we’re doing issues at Themeisle.

One final vital factor, we’d love to listen to from you – how do you like Zillah, and what are *you* doing to advertise your merchandise?

#Thrilling #Free #Running a blog #Theme