Do I Need a Website for My Business? 10 Reasons Why the Answer is Yes | Cheema Developers Blog


If your online business has gotten this far with no web site, you could be questioning: do I would like a web site for my enterprise? What’s the purpose if my enterprise is already profitable with out one?

The quick reply is that there has by no means been a greater or extra necessary time to put money into a web site for your online business. An internet site affords all kinds of advantages for small companies, and most of those advantages improve in worth exponentially yr over yr, similar to the Web itself.

Not satisfied? We’ve collected ten of the largest advantages your small enterprise can obtain from even a easy web site.

Ten the reason why you want a web site to your small enterprise

1. An internet site makes you look skilled

84% of today’s consumers think a website makes your business more credible than corporations who solely have social media profiles. Your web site can also be the proper place to indicate off any skilled certifications or awards your online business has.

Past that, having your individual web site helps you to create a branded e mail handle (e.g. diana@yoursite.com) which provides a degree of professionalism to your whole correspondence, particularly in the event you’ve used a private e mail handle to conduct enterprise up till now.

2. Your web site can entice new prospects by Google

Chances are you’ll be proud of the present dimension of your online business, however each firm experiences buyer turnover. To encourage continued success, it is advisable entice new prospects, and top-of-the-line methods to do it’s by making your self seen on Google.

A well-optimized web site may help your online business rank effectively for a variety of search terms and entice a gradual stream of recent prospects. There are a number of free SEO tools that make it simple to optimize your web site with none prior coaching.

3. You’ll be able to clearly showcase your services

You’ll be able to present potential prospects what they’ll get after they work with you by displaying high-quality images in your web site. Check out how the UK restaurant Blackhouse has achieved this on their web site:

The Blockhouse business needs a website to show pictures of its food

It’s also possible to use your web site design, together with the featured photographs, to offer individuals a way of what it feels wish to enter your bodily location. This works significantly effectively in case your model is carefully tied to the “really feel” of your location, just like the Canadian restaurant Stormcrow Manor.

The Stormcrown Manner need a website to give a feel for its decor

One other factor you are able to do is publish necessary details about your services in your web site to be sure to’re attracting the proper prospects. For instance, in the event you run a restaurant, you would possibly wish to mark any gadgets in your menu which might be gluten-free so individuals with Celiac or different circumstances that make gluten harmful know they will eat in your institution.

4. You’ll be able to show your greatest opinions and testimonials prominently in your web site

Displaying your greatest opinions and/or testimonials prominently in your web site is a good way to ascertain social proof. This would possibly come within the type of private buyer testimonials, like this assessment on the web site of the non-profit group STEAMLabs:

Testimonials at the Steamlabs website

If your online business has appeared in articles from newspapers or standard native blogs, it’s also possible to characteristic these, as Stormcrow Manor has carried out beneath:

Storm Crow manner publication list

Publishing your greatest opinions in your web site additionally serves the secondary function of making a everlasting archive. Because of this even when third-party assessment websites shut sooner or later sooner or later, you’ll nonetheless have entry to your greatest opinions.

5. An internet site can encourage prospects to contact you

An internet site is a superb place to make your contact data simply accessible to potential prospects. You’ll be able to even publish your contact data in a header or footer so it seems on each single web page. Snakes and Lattes, a small chain of board sport cafes, has positioned cellphone numbers for all 4 of their places of their web site footer:

Snakes and Lattes displaying its various locations

Modern website builders (extra on these in a bit) additionally make it simple to create a contact form, which may shield your online business e mail from spam.

6. You’ll be able to combine your web site with Google Maps so individuals can discover you extra simply

An internet site helps you to embed maps straight into your content material. Some companies, like STEAMLabs, have a map embedded straight onto their dwelling web page:

Steamlabs embeds a Google Maps map

An embedded map makes it simple for individuals who don’t spend a variety of time in your space to seek out your online business. That is significantly nice in the event you host occasions, as they may entice individuals who wouldn’t in any other case spend time within the neighborhood your online business is in.

7. Your web site establishes your home within the business

In case your rivals aren’t on-line but, they in all probability will likely be quickly. Set up your self as a frontrunner in your discipline by constructing a high-quality web site first.

In case your rivals are on-line, you may have a unique type of alternative: you may construct a web site that’s utterly completely different out of your rivals’ websites, displaying potential prospects what makes your organization stand aside.

8. An internet site is not intimidating to create and handle

Trendy web site builders like Squarespace and Wix make it simple so that you can construct a pretty, mobile-friendly website with none data of code. Even WordPress, the preferred option to make a web site, has transitioned to a block editor:

The WordPress block editor makes it easy to create a website for your small business

In different phrases, it has by no means been less complicated to create a useful, aesthetically pleasing web site.

How to make a website with WordPress 👈

9. An internet site ensures your success over the long run

In 2020, almost 4.54 billion people (59% of the global population) use the Web, and an increasing number of individuals are getting on-line.

With out a web site, your online business is invisible to those individuals. As we progress additional into the digital period, your online business will change into invisible to everybody until you put money into a web site.

So to remain aggressive on this more and more digital world, your online business must get on-line.

10. You will get all of those advantages with out spending a fortune

Constructing a web site isn’t simply simpler than it was once; it’s additionally extra reasonably priced. In case you’re keen to comply with a easy, non-technical DIY method, you may construct a web site for as little as $70 per yr.

WordPress, which once more is the preferred option to construct a web site, is 100% free for the core software program. In case you add a free WordPress theme like Neve or Hestia and cheap website hosting, you might be up and operating at a really low value.

Learn more about how much a website costs 👈

So, do I would like a web site for my enterprise? The ultimate verdict

Hopefully, by now you’ve realized that the query isn’t “do I would like a web site for my enterprise”, however “can I afford to not have a web site within the digital period”. And the reply, if you wish to proceed thriving in the long run, isn’t any. A business website is among the greatest investments any firm could make in its future.

In case you’re able to get began, try our advice of nice website builders for small businesses, or our simple, step-by-step tutorial on how to make a website with WordPress. Once more, WordPress is the preferred option to construct a web site – it powers over one-third of all of the web sites on the Web. It’s additionally reasonably priced and accessible to non-technical customers, which is a giant a part of why it’s so standard.

Lastly, in case you have any questions on launching a web site to your small enterprise, ask away within the feedback part beneath!

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