How to Create a Blog Content Strategy | Cheema Developers Blog

Having a written weblog content material technique is what separates the great blogs from the really nice ones.

You principally double your probability of success with a written weblog technique. In line with Content Marketing Institute, 60% of organizations with a written content material technique are efficient, in comparison with solely 32% of these with a purely verbal content material technique being efficient.

(Chart by Visualizer Lite.)

I’ve been running a blog professionally since 2013, and if it’s taught me something, it’s {that a} weblog content material technique is a necessity if you wish to see true outcomes.

Not solely does a written plan improve your probabilities of success, it additionally saves you hours of time you’ll have wasted on the fallacious promotion methods, writing in regards to the fallacious subjects, and dealing with the fallacious influencers.

Are you prepared to save lots of time, drive extra visitors, and see extra running a blog success? Then, hold studying! Listed below are the 5 steps to an excellent weblog content material technique:

5 Steps to Craft a Weblog Content material Technique

This information will probably be divided into 5 steps:

  1. Outline your objectives.
  2. Carry out some goal market analysis.
  3. Give you matter concepts and key phrases to focus on.
  4. Create a content material calendar.
  5. Construct wonderful content material.

Fast preface: An excellent weblog content material technique ought to reply three questions:

  • Why are we making content material within the first place?
  • What content material do we want?
  • How will we get that content material to perform our objectives?

Let’s begin with why.

Step 1: Outline your objectives.

Should you don’t take the rest away from this text, take away goal-setting. Having a clearly outlined objective will set you as much as push via all the opposite steps, all of the hours of writing, and all of the obstacles certain to indicate up.

Your objective is your why, and the stronger it’s the extra success you’ll have.

Simply check out Simon Sinek’s TED talk in regards to the energy of “why”. It’s 20 minutes of pure gold (critically, go watch it) about why we have to lead from a spot of “why” we’re doing one thing, not how we’re doing it or what we’re doing. His diagram seems to be like this:

Blog content strategy: Start with the Why

(Supply: Pinterest)

So, how do you outline your why… your weblog objective?  Reply these questions. Do you wish to…

  • drive foot visitors to your store or workplace?
  • improve gross sales or generate leads?
  • educate prospects and prospects on what you do?
  • replace your prospects on what’s occurring with your online business?
  • entice prospects from outdoors of your native space, corresponding to shoppers from abroad?
  • construct a model?

Select not more than two or three of those targets in your weblog content material technique. Any extra and your weblog will turn into unfocused and received’t succeed at something.

For instance, I’ve a weblog for my freelance work. My major objective is to generate leads for my companies, with secondary objectives of training prospects on what I do and constructing a model round my title.

Be particular together with your objectives. Merely saying “get extra visitors” isn’t sufficient. You have to embody how a lot visitors you need and in what timeframe. A greater objective could be “Enhance gross sales by 15% in three months”. Very particular.

After getting your why, it’s time to determine what form of content material you want. With a purpose to try this, you should undergo:

Step 2: Carry out some goal market analysis.

Let me ask you one thing; Have you ever ever taken a bathe and also you simply couldn’t fairly get the water to the correct temperature? It was lukewarm, so that you turned it juuuust a hair, then it was scalding scorching?

Whereas irritating, it exhibits you ways a really small quantity of effort could cause one thing to go from lukewarm to scorching. You’ve heard this earlier than – it’s referred to as the additional mile.

This step is that small centimeter tweak that can take your weblog from mediocre to nice.

So, how do you do goal market analysis?

For starters, ask your self a couple of good questions:

  • The place does my viewers hang around on-line? (Sure blogs, social media platforms, boards, Fb teams, and many others.)
  • What’s their largest gripe at work? (Perhaps they hate their commute or their boss, or they’re bored, or they aren’t getting sufficient visitors to their web site.)
  • What kind of content material or articles do they most get pleasure from studying? (Take a look at your Google analytics in your weblog, in case you have it. Which posts did the very best? You may as well use BuzzSumo to see what your competitor’s most shared articles are.)

To provide you extra readability, I requested Brad Smith, the content material skilled behind Codeless, his ideas on the right track market analysis. Right here’s his recommendation:

Virtually each firm is aware of about their buyer’s demographics (i.e. who they’re). However, they know subsequent to nothing about their psychographics (i.e. why they purchase).

Profitable weblog posts comply with the previous Drawback Agitate Resolution (PAS) copywriting precept. They start by introducing the basis downside reader’s are dealing with. Then they agitate these issues by digging into the signs and ache factors. Lastly, they current an answer (whether or not that’s an thought, tip, hack, or just positioning their product/service as the answer).

However, you’ll be able to’t try this successfully with out understanding (1) what you’re readers are attempting to realize, (2) what’s stopping them from doing it, and (3) what’s going to occur to them in the event that they don’t obtain it.

Discover the solutions to these three questions (utilizing surveys, interviews, and many others.) and also you’ll be capable of create weblog content material that does a hell of much more than simply rack up social shares.Brad Smith

There you may have it – the key is to search out out the underlying motivations of your goal readers, then serving to them obtain these objectives.

After getting an thought of who you’re writing for, subsequent up is:

Step 3: Give you matter concepts and key phrases to focus on.

Let’s begin with key phrases:

Key phrases are the bread and butter to an efficient weblog content material technique. With out them, you’re going to be hard-pressed to rank properly on engines like google. With out rating on engines like google, you’ll have a fair more durable time getting quite a lot of constant visitors.

Regardless of the overload of data from alleged “web optimization consultants”, key phrase analysis and SEO (search engine marketing) isn’t all that troublesome.

Let me break it down for you in three easy steps:

  1. Discover some keywords you want to rank for which have excessive search quantity and low-ish competitors.
  2. Write mind-blowingly good blog content that features your primary key phrases within the title, physique, headers, and picture alt textual content (don’t overdo it, although. 3-7 instances in an article is a lot, relying on the size).
  3. Work on getting backlinks to that article together with your primary key phrases because the anchor textual content (i.e. in case your primary key phrase is “advertising methods”, you need the hyperlink to your web site to be related with the textual content “advertising methods”). However watch out to not overdo this both. Too many optimized anchors may set off Google in a fallacious method.

After all, there are many different problems like page load speed, time spent on web page, and (for Bing, at the least) the variety of shares the article acquired. However, should you grasp the three issues above, you’ll be in your strategy to the primary web page of Google.

That stated, you don’t must base all of your subjects on key phrase analysis. I requested Cara Hogan, a content material strategist and marketing consultant, her tackle developing with subjects. Right here’s what she stated:

Key phrase analysis is an effective way to provide you with new concepts and alternatives for content material, however web optimization shouldn’t drive your whole content material technique. It ought to think about, however not absolutely management, the subjects and message of your content material. You might discover a possibility for a selected key phrase, however it’s best to then mix that data together with your information of your goal market and personas to jot down the absolute best content material.Cara Hogan

I didn’t let her depart it at that. As a substitute, I pressed for an instance. Right here’s what she advised me:

I wrote a weblog submit in regards to the e-book “Crossing the Chasm” and utilized the teachings of that e-book to varied startups. The web optimization for Crossing the Chasm is not possible as a result of it’s a vastly widespread e-book. So, Amazon and a variety of hyperlinks related to the writer are all the time going to be first.

Nevertheless, that submit was vastly profitable and garnered quite a lot of visitors just because it gave sensible and real-world examples for startup leaders to grasp a selected idea throughout the e-book. So, while you google “crossing the chasm” the e-book is all the time going to be first, however should you google “startup crossing the chasm”, my submit ranks #3.Cara Hogan

The takeaway? At all times attempt to goal key phrases, however don’t allow them to cease you from writing on an excellent matter.

Step 4: Create a weblog content material calendar.

A content calendar retains you on observe and creates a system to make sure your content material is all the time top-notch and revealed on time. The most effective calendars even have social sharing and e-mail advertising data baked in to make issues organized and simple.

To assist clarify the significance of this step and the way it performs into your total weblog content material technique, I requested Cameron Conaway, an investigative journalist and content material advertising supervisor at Klipfolio, his ideas on making a content material calendar. Right here’s what he advised me:

A terrific content material calendar provides you a chicken’s eye view and has your group’s editorial course of baked into it. For our group at Klipfolio, we discovered this mix in Airtable.

It permits us to make real-time updates, set up all content material belongings, and have end-to-end visibility into who’s engaged on what, when each bit is due, and which persona and stage of the funnel each bit of content material is for.

This enables us to go from half-baked thought to pitch to “Yo Editor”—a column we created the place a author can @ their editor in the event that they’re caught or prepared for an edit on their first draft.Cameron Conaway

That will help you perceive the entire “yo editor” factor, right here’s what their spreadsheet in Airtable seems to be like:

Blog content calendar spreadsheet

You may as well use a free software like Trello or Google Calendar to create your weblog content material calendar, however should you’re in search of a totally devoted calendar with additional options that can assist you develop your weblog, a software like CoSchedule could also be extra useful.


It’s your alternative, although. As an example, right here at Themeisle, we’ve been utilizing Trello fairly efficiently because the weblog’s beginning. Our primary board:

trello board

Step 5: Construct wonderful content material.

You’ve bought your key phrases, you’ve created a content material calendar, you realize who you’re writing for. Now it’s time to truly construct your content material.

I say construct, not write, as a result of nice content material isn’t simply written – it’s assembled.

A tremendous piece of content material must be…

  • Properly-written (that means correct spelling and grammar, and doesn’t use unnecessarily complicated language or terminology. You may as well use different free grammar checker tools.)
  • Researched (that means makes use of stats, case research, and examples to indicate you’ve accomplished your homework.)
  • Media wealthy (that means loads of high-quality and extremely related photos.)
  • Formatted for skimming (that means use loads of headers, subheaders, bulleted lists, block quotes, bolding, and italics.)

Professional tip: You will get free high-quality photos from MyStock.Photos and even make your own images with tools like Canva and others.


Whereas it could be tempting to fireplace off your weblog posts as they arrive to thoughts, having a written weblog content material technique will prevent hours of complications. Plus, you’ll see method extra success.

It solely takes a couple of hours to place collectively an superior weblog content material technique. Because the previous adage goes, in case you have 4 hours to cut down a tree, you stand a greater probability should you take a type of hours to sharpen your axe. Or one thing like that.

This weblog content material technique is the equal of sharpening your axe. You’ll be much more ready and possibly have extra enjoyable should you take the time to place it collectively.

Have any questions on crafting a content material technique in your weblog? Be happy to talk up within the feedback part under.

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