A Comparison, Plus Which Is Best for You | Cheema Developers Blog

Struggling to decide on between ConvertKit vs ActiveCampaign? On this put up, we’ll go hands-on with every service that can assist you decide the one which’s best for you.

Each of those platforms are in style, well-regarded email marketing services. They assist you build an email list, create and send messages, and automate many mandatory elements of your campaigns.

Selecting between the 2 requires trying rigorously at what every has to supply, and contemplating your distinctive wants.

To assist making a decision, we’ll examine the 2 based mostly on options, pricing, ease of use, and potential for integration with WordPress. Let’s have a look!

An introduction to ConvertKit vs ActiveCampaign

Email marketing is a wonderful solution to construct and nurture your weblog’s viewers. Earlier than you may get began, nevertheless, you’ll want a devoted electronic mail advertising and marketing instrument.

There are plenty of choices, however we’re going to deal with two. The primary is ConvertKit.


This can be a devoted electronic mail advertising and marketing platform, which focuses on offering providers to busy creatives. It gives an app-based system with a number of automation options, to take the work of working your electronic mail campaigns largely off your fingers.

Subsequent up, now we have ActiveCampaign. This can be a extra complete service, providing electronic mail advertising and marketing instruments together with a complete suite of different options.


What you get entry to will depend on the plan you join. Regardless, it’s a versatile platform that provides you plenty of management over your campaigns.

ConvertKit vs ActiveCampaign: A full comparability (4 components)

Now, let’s dig a bit deeper into each providers. We’ll examine them in 4 key areas that can assist you determine which one most accurately fits your explicit targets and wishes.

1. Options

It’s essential to verify the service you join contains the options you’ll want. Given this, let’s take a look at what ConvertKit vs ActiveCampaign have to supply.

ConvertKit supplies an impressive range of options. Amongst different issues, it:

  • Helps you construct and develop an electronic mail record to your campaigns.
  • Makes it potential to arrange your electronic mail record with taxonomies reminiscent of tags and categories.
  • Affords customizable sign-up types to embed in your web site.
  • Enables you to create customized guidelines and sequences for automating your emails.
  • Offers instruments for monitoring knowledge about your subscribers and conversions.
  • Integrates with many e-commerce platforms and other tools.

ActiveCampaign additionally has a lot to offer. This platform:

  • Helps you construct and handle an electronic mail record.
  • Features a drag-and-drop electronic mail designer that permits you to absolutely customise your messages.
  • Affords a number of templates that can assist you begin constructing your emails sooner.
  • Enables you to perform split testing simply, so you may good your campaigns and improve conversions.
  • Lets you personalize content material based mostly on every contact’s particulars and historical past.
  • Simplifies the method of accumulating and organizing knowledge on the leads in your electronic mail record.
  • Offers options that assist you automate your campaigns and schedule them prematurely.

Whereas each platforms have coated all of the fundamentals, there are some clear variations of their function units. ActiveCampaign supplies extra in relation to constructing your emails and monitoring knowledge. In distinction, ConvertKit gives extra exact automation and segmentation, in addition to a number of integration choices.

2. Pricing

Subsequent up, let’s discuss price. ConvertKit has three basic plans, that are based mostly on the variety of subscribers they help:

  • Free: $0 for as much as 300 subscribers; limitless touchdown pages & types, electronic mail broadcasts, promote digital merchandise & subscriptions, neighborhood help
  • Creator: from $9 / mo for as much as 300 subscribers; every thing in free, plus: stay chat & electronic mail help, free migration from one other instrument, automated funnels & sequences
  • Creator Professional: from $25 / mo; every thing in Creator, plus: Fb customized audiences, e-newsletter referral system, subscriber scoring, superior reporting

As you may see, the most cost effective plan will price you $9 per 30 days for as much as 300 subscribers (paid yearly). You can too scale this plan and ship your emails to extra subscribers than that.

For instance, sending to 1,000 individuals will price you $25 / mo, and sending to five,000 will price you $66 / mo on the Creator plan.

On the higher finish, you may enter no matter dimension record you want within the remaining field, and calculate a worth robotically.

Apart from that, ConvertKit’s plans are basically similar. Each key function is included on all plans. The one distinction is the highest-level possibility, which supplies free migration when you’re transferring your present electronic mail record from one other service. That is necessary to recollect as a result of ActiveCampaign divides its billing tiers in a different way.

ActiveCampaign additionally offers four plans, though they’re extra customizable than ConvertKit:

The ActiveCampaign pricing plans.

ActiveCampaign pricing

The field to the left helps you to select what number of subscribers you need your plan to incorporate – anyplace from 500 to 100,000+. Whenever you do that, the costs for the 4 plans will change dynamically. You may find yourself paying anyplace from $9 per 30 days to 1000’s of {dollars}, relying in your wants.

The 4 plans additionally differ broadly in what number of options they provide. On the lowest tier, nevertheless, you’ll get all of the fundamentals you want for email marketing.

Total, when you aren’t in search of something too complicated, ActiveCampaign can be a bit cheaper than ConvertKit.

3. WordPress integration

Your WordPress weblog is a useful instrument in relation to constructing an electronic mail record and working profitable campaigns. Whereas neither ConvertKit vs ActiveCampaign is WordPress-specific, each supply devoted integration plugins.

  • ConvertKit’s plugin is aptly named after the platform itself. It helps you to embed a sign-up kind on particular posts or pages, or embody it on the backside of each web page in your website. It’s saved frequently up to date, though there are only a few person opinions.
  • ActiveCampaign’s plugin can be named after the service, and it helps you to place your subscription kind on any posts, pages, and/or widgets you want. This plugin additionally has few opinions, nevertheless.

Finally, your mileage could range in relation to WordPress integration with ConvertKit vs ActiveCampaign. We have now to present an edge right here to ConvertKit, since its plugin is extra versatile, however you’ll need to check both possibility totally on a staging site earlier than utilizing it.

With that being mentioned, there are a selection of high quality third-party email opt-in plugins that you need to use to combine with each ConvertKit and ActiveCampaign, so that you aren’t restricted to utilizing the official plugins.

4. Ease of use

Lastly, let’s discuss what it’s really prefer to get began with ConvertKit vs ActiveCampaign. Each have a free trial so you may test them out with out making a dedication.

After signing up for an ActiveCampaign account, you’ll get quick entry to your major dashboard:

The ActiveCampaign dashboard.

There’s a lot to do here, but it surely’s all effectively organized. You should utilize the Getting Began widget on the prime of the display screen to test all the important thing duties off your record one after the other – including electronic mail addresses to your record, creating your first marketing campaign, constructing an opt-in kind, and so forth.

This dashboard additionally has plenty of helpful widgets so you may see how your campaigns are doing at a look. It shows your latest stats, latest exercise, any duties you’ve set for your self, and extra.

Now, let’s take a look at ConvertKit. Signing up can be a easy course of, and as soon as once more you’ll get a centralized dashboard to work from:

The ConvertKit vs ActiveCampaign dashboard.

To be sincere, this dashboard is considerably much less helpful. There is a handy guidelines function that can present you all of the duties you’ll need to sort out initially, and allows you to test them off as you go. Apart from that, there isn’t a lot to see right here.

Nevertheless, the basic functions are organized clearly through the navigation menu on the prime of the web page. Every part will stroll you thru the associated job – organising automation, creating an opt-in kind, and so on. – and contains useful movies to get you began.

ConvertKit vs ActiveCampaign: Which service must you select?

Each ConvertKit vs ActiveCampaign supply a number of helpful options, are priced fairly and are straightforward to get began with. Nevertheless, every does have a novel set of execs and cons:

  1. ConvertKit. This service gives considerably extra in relation to automating your emails and setting them up to reply to particular triggers. Plus, all its options are included even with the fundamental plan. Its pricing choices are much less versatile, although, and the dashboard is sort of fundamental.
  2. ActiveCampaign. With this service, you may absolutely customise your plan, so that you aren’t paying for greater than you want. It gives an in depth dashboard, and many choices for customizing your emails and monitoring their outcomes.

Total, ActiveCampaign has an edge right here. It’s a bit cheaper, extra versatile, and gives a greater general person expertise. For many WordPress weblog homeowners, ActiveCampaign is the e-mail advertising and marketing service to go for, particularly when you’re keen to embed a sign-up form manually through code or use a third-party email opt-in plugin.

ConvertKit isn’t to be missed, although. If you need a instrument that provides full management over your electronic mail automation, or when you just like the uncluttered really feel of the dashboard, it’s additionally a stable possibility.


Choosing the proper electronic mail advertising and marketing instrument is usually a problem – there are such a lot of choices and components to contemplate. For WordPress weblog homeowners, nevertheless, there are a couple of providers that rise above the pack.

On this evaluation, we’ve in contrast ConvertKit vs ActiveCampaign in a wide range of methods. Let’s sum up our remaining ideas yet one more time:

  1. ActiveCampaign: A versatile and complete instrument, which is effectively price trying out for many WordPress weblog homeowners. 👈 The instrument to choose for most individuals.
  2. ConvertKit: A streamlined electronic mail advertising and marketing service with fewer choices, however plenty of automation-related performance.

And if you would like much more choices, you may take into account our GetResponse vs AWeber comparison for a take a look at two extra in style electronic mail advertising and marketing providers.

Have you ever ever tried both of those providers, and what was your expertise like? Inform us all about it within the feedback part beneath!

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