Sendinblue Review (2021) – Our Experience After 7 Years | Cheema Developers Blog

If e-mail advertising and marketing is a vital part for what you are promoting – because it ought to – you then is perhaps available in the market for a top-of-the-line email marketing service. On this Sendinblue assessment, we present you what you may count on from Sendinblue and make it easier to determine if it’s the proper decide for you.

What comes is an in-depth have a look at what Sendinblue has to supply, what the options are, how a lot it prices, the way it compares to the competitors, and who ought to get it. We communicate from expertise, as Sendinblue has been our essential e-mail advertising and marketing instrument for a few years now.

What’s Sendinblue?

Sendinblue review

In a sentence, Sendinblue is an all-in-one e-mail advertising and marketing service that’s able to caring for everything of your e-mail advertising and marketing wants.

Or, to place it extra bluntly, it’s a less expensive Mailchimp various that, surprisingly, additionally has extra options. Talking of which:

⚙️ Sendinblue options

Let’s kick this Sendinblue assessment off by wanting on the key modules supplied by this instrument:

  • ✉️ e-mail advertising and marketing campaigns and broadcasts
  • 🤖 e-mail advertising and marketing automation
  • 🤝 transactional e-mail and SMS
  • 🐦 social media advertising and marketing

Let’s begin with the primary module, the factor you’re in all probability desirous about probably the most – sending out e-mail advertising and marketing campaigns / broadcasts.

Sendinblue affords all that you just’d count on right here – you may create an e-mail blast and ship it to your record of contacts. There’s an easy-to-use visible interface / e-mail builder that makes creating your messages much more easy.

Sendinblue editor

It really works with drag and drop and has some ready-made blocks for all the commonest forms of content material that individuals ship through e-mail. The consequence can also be totally cellular suitable.

Plus, when you’re feeling assured, you may import your e-mail template in uncooked HTML type. I gained’t be doing that on this Sendinblue assessment, although.

design tools

On the opposite finish, to hurry issues up, there’s additionally a complete template library divided right into a handful of classes. All these emails look fairly good out the field, making them an awesome base to construct upon and customise additional.


As you’ll count on, there’s additionally a complete separate part for contact administration. You’ll be able to group your contacts into lists, phase these lists, edit single contacts, see stats on how engaged somebody is together with your newsletters, and so on.

contact details

Subsequent, in come the e-mail automation options. This can be a severe profit since automation will not be a normal functionality among the many different instruments available in the market.

Mainly, Sendinblue permits you to set particular triggers and e-mail messages that shall be despatched when these triggers go off.

Among the issues you are able to do with this:

  • Somebody visited a given web page in your web site → ship them an e-mail and present them extra data on the subject.
  • Somebody abandoned their shopping cart → ship an e-mail.
  • Somebody has simply subscribed → ship them a complete welcome sequence of emails.
  • It’s somebody’s birthday → ship.
  • Somebody clicked on a selected hyperlink in your website → ship!

The probabilities actually are infinite and we’ve solely simply scratched the floor on this Sendinblue assessment. Better of all, it’s not solely one-off actions which you can set off. In actual fact, you may design complete sequences of automation. Instance:

sendinblue workflow

Furthermore, you may select from a variety of pre-made sequences:

sendinblue premade workflows

Final however not least, Sendinblue affords some social media advertising and marketing capabilities as properly. This can be a new addition to Sendinblue, however they’re going in robust with a superb module for creating Fb adverts.

facebook ads

General, Sendinblue actually does supply the entire bundle. There’s a pleasant e-mail design instrument, wonderful studies, superior options comparable to A/B testing, good contact administration, and so forth. There’s actually nothing that’s lacking in comparison with the opposite huge gamers on this market like GetResponse or AWeber.

Now, right here’s one of the best half:

💰 Value

That is in all probability the part of our Sendinblue assessment that you just’re probably the most desirous about. Listed below are the costs and the numbers of emails you may ship on every plan:

Pricing Sendinblue

First off, as you may see, Sendinblue fees “per e-mail despatched” and never per the scale of your contact record.

In different phrases, regardless of in case your record is 100 individuals or 1,000,000, Sendinblue doesn’t cost you further for that.

One other necessary level; there’s a free plan! The cap of 300 emails / day interprets to 9,000 / month. (Electronic mail automation as much as 2,000 contacts.)

🤔 Moderately, when you’re simply beginning out and your record is between 100 and 500 individuals then this free plan is perhaps all you want.

(If you wish to ship SMS, these are extra of a pay-as-you-go deal. For instance, sending 100 SMS within the US is $1.34. Sending 200 is $2.68, and so forth. Sending to different nations has completely different charges.)

👐 Ease of use

The person interface at Sendinblue is straightforward to know and allows you to establish all the important thing areas of the instrument fairly shortly. You get the principle menu on the prime – directing you to your campaigns, automation, transactional e-mail, and call administration.

SIB dash

You’ll be able to swap to your emails, templates, SMS, Facebook adverts, statistics and settings from the sidebar menu. To create a brand new marketing campaign, simply click on the large inexperienced button within the middle.

Sendinblue will take you step-by-step from there and make it easier to create a marketing campaign. First, you get to set the principle particulars such because the marketing campaign identify and the topic line of the e-mail.

progress bar

The subsequent step is all in regards to the design of the e-mail. That is the place you get to make use of the aforementioned e-mail design instrument. Right here it’s once more:

Sendinblue editor

Lastly, you may set the recipients of the e-mail, double-check if all the things is right (finest to ship a take a look at e-mail to your self), and eventually hit the principle ship button.

General, nothing complicated there.

You’ll be able to see the standing of your marketing campaign if you come again to the dashboard.

campaign status

👊 Sendinblue vs the competitors

Since Sendinblue is among the few firms available in the market that cost “per e-mail despatched,” evaluating their costs to the competitors’s head-on proves troublesome. Nonetheless, for the aim of this Sendinblue assessment, let’s assume the next:

In case you’re going to be sending 1.5 emails per week to your contacts then right here’s how a lot Sendinblue will value in comparison with the others:

# of contacts Sendinblue Mailchimp ConvertKit GetResponse
as much as 100 contacts $0 $0 $0 $15
500 $0 $0 $0 $15
1,000 $0 $0 $0 $15
1,500 $0 $0 $41 $25
2,000 $25 $0 $41 $25
2,500 $25 $51.99 $41 $25
5,000 $25 $79.99 $66 $45
10,000 $25 $105 $100 $65
50,000 $39 $320 $316 $250

As you may see, Sendinblue is mostly cheaper when you’re simply beginning out – solely Mailchimp comes shut – after which so much cheaper as soon as your record begins rising previous 5,000 contacts.

🏁 Ultimate verdict on this Sendinblue assessment

Electronic mail advertising and marketing is a key part for a lot of an internet enterprise, and there’s an excellent motive for this! Even within the age of social media, there’s nonetheless no higher option to contact individuals instantly than through e-mail – and particularly if it’s for any type of enterprise goal.

With that, we’d all favor to reduce any further working prices, which permits us to maintain an even bigger slice of the income pie. Sendinblue is a good resolution that may make it easier to obtain that, as we’ve proven on this Sendinblue assessment.

Because of the free plan, you may take a look at the instrument out with no funding, and see when you prefer it for your self. Then, if want be, you may improve to a paid plan and get some further perks + extra ship quantity.

Characteristic-wise, Sendinblue doesn’t lack something, so it truly is a instrument what you are promoting can develop with. Similar for the UI and ease of use. And I’m not simply saying so. In actual fact, we use Sendinblue as our essential e-mail instrument right here at Themeisle. We migrated from Mailchimp a few years in the past, and we actually couldn’t be happier!

👉 Go to Sendinblue here

P.S. If you wish to see Sendinblue in motion, be happy to subscribe to our free e-mail course – it’s powered by Sendinblue:

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