10 Actually Useful Ways to Repurpose Content in 2021 | Cheema Developers Blog

Publishing high-quality content material requires a variety of work. Whether or not you run a busy weblog or handle a number of social media accounts, it’s possible you’ll be struggling to maintain your platforms recent with new posts. Due to this fact, you is perhaps in search of an efficient solution to repurpose content material and save your self a while.

Thankfully, there’s multiple solution to re-use your present posts. Furthermore, there are different types of content material you may repurpose in addition to articles.

On this put up, we’ll begin by discussing the benefits of repurposing your content material. We’ll then take a look at 10 intelligent methods to go about it. Let’s get began!

The advantages of repurposing content material

In case you run a web site or social media page, publishing recent content material is crucial for driving engagement and site visitors. Nevertheless, until you might have a devoted staff of content material creators, this activity can take up a variety of your time.

Whenever you repurpose (or reuse) content material, you don’t have to fret about arising with new subjects or concepts. You possibly can merely use your present analysis or materials, and adapt it to a distinct channel.

There are different advantages to this strategy, together with:

  • You possibly can revive curiosity in outdated and/or poor-performing posts in your web site.
  • It helps you attain new audiences on different platforms.
  • It presents new methods of partaking together with your present followers, similar to by creating quizzes or email marketing campaigns.

Repurposing content material can even aid you enchantment to users with different needs. For instance, turning textual content into audio is an efficient solution to attain people with studying difficulties or visible impairments. In the meantime, creating graphics and different visuals can assist you talk with those that have little or no time to learn articles.

Actionable methods to repurpose content material

In a nutshell, reusing present materials for different channels saves you effort and time, and can assist you appeal to new audiences. If that sounds interesting, let’s take a look at 10 intelligent methods to repurpose content material.

  1. Gather user comments into an FAQ post or page
  2. Adapt videos for TikTok and Instagram
  3. Compile articles into an ebook/audiobook
  4. Turn podcast transcripts into blog posts or newsletters
  5. Use Facebook group discussions for webinars
  6. Turn an article into a LinkedIn Carousel ad
  7. Create quizzes for poor-performing posts
  8. Design printable checklists for how-to and step-by-step guides
  9. Turn a blog series into an email campaign
  10. Use posts/videos for Google Web Stories

1. Collect common consumer feedback into an FAQ article/web page

When you’ve got a preferred weblog, you in all probability obtain dozens of comments from your followers. Some customers might have some questions that want answering. You may even get requested the identical questions from totally different readers.

An efficient solution to deal with these queries is to create a frequently asked questions (FAQ) article or web page in your web site:

repurpose content: gather user comments

Even in case you’ve already answered these feedback individually, highlighting the solutions in a devoted put up is an effective solution to save your self time sooner or later. Furthermore, it reveals your viewers that you just take their considerations significantly and need to assist them.

In case you don’t have a weblog or a feedback part, you may create an FAQ put up or web page from responses you’ve despatched by way of non-public messages and emails. You may even pull some content material from feedback printed in your Fb posts.

2. Adapt your movies for TikTok and Instagram Reels

Video advertising and marketing is a robust technique. In a current survey by Wyzowl, 84% of respondents[1] mentioned they had been satisfied to purchase a product after they’d watched a model’s video.

In case you publish movies in your web site or YouTube channel, you may additional develop your attain by adapting them to different platforms. For instance, TikTok is among the hottest video-sharing apps worldwide, with its variety of month-to-month lively customers reaching one billion[2] in current months.

This platform permits customers to put up movies which can be as much as three minutes lengthy. Many companies use this function to promote their merchandise and present customers how they work:

Example of a brand's video on TikTok

Another choice to think about is Instagram Reels. These are 30-second clips that seem in customers’ feeds:

repurpose content: Instagram Reels

Keep in mind that many web customers have a brief consideration span, so that you’ll need to keep away from posting prolonged movies on social media. In case your advertising and marketing movies are a bit lengthy, you may shorten or velocity them as much as make the content material a greater match for TikTok and Instagram.

To simply create quick movies, you should use on-line platforms like Canva.

3. Compile your articles into an e book or audiobook

Informative articles require a variety of analysis and work, so that you is perhaps questioning how one can repurpose them. One efficient solution to maximize the usability of your posts is to compile them into an e book.

This activity could also be simpler than you’d anticipate. You possibly can merely choose a few of your greatest articles, tweak them somewhat to make sure consistency or add key updates, and current them in a e-book format. Furthermore, you should use a platform like Amazon Kindle Direct Publishing to self-publish your work:

repurpose content: turn articles into ebook

Alternatively, you may publish your articles as an audiobook. It will require a bit extra effort. It may additionally be somewhat pricey, as you’ll must buy skilled audio gear and software program or rent a voice actor. Nevertheless, you may then make your audiobook obtainable on Amazon or Apple Books.

4. Flip your podcast transcripts into weblog posts or newsletters

Podcasts have turn into more and more common lately. Audio content material lets you attain customers even after they’re engaged in different actions, similar to driving or understanding.

Even higher, you may repurpose your podcast materials to develop your attain and drive extra site visitors. For instance, you may make blog posts out of your transcripts. This manner, guests to your web site and viewers members who merely choose studying to listening can profit from the identical content material.

You may even flip your podcast transcripts into newsletters. This may be an efficient solution to keep in contact together with your viewers and to tailor your content material to customers with listening to difficulties.

5. Base your webinar subjects on discussions in your Fb group

As a enterprise proprietor, delivering webinars could be a highly effective solution to interact together with your viewers. It lets you share your information and abilities, whereas subtly selling your model and companies.

Nevertheless, at occasions it’s possible you’ll wrestle to seek out new or related subjects in your webinars. A straightforward solution to clear up that is to repurpose content material out of your Fb group. In case you haven’t but created a Facebook group in your model, this could possibly be a great time to take action.

The discussions that happen in your Fb neighborhood can assist you form your content material technique. You possibly can deal with factors raised by members, or use snippets of conversations as examples.

6. Flip an informative article right into a LinkedIn Carousel advert

It’s possible you’ll already be acquainted with carousel posts on Instagram and Fb, however do you know that you may create the identical sort of content material on LinkedIn? This networking platform helps companies and professionals join with each other and share information associated to their industries. You may also use it to construct model consciousness and promote your merchandise/companies.

Thankfully, you don’t want to jot down posts particularly for LinkedIn. As a substitute, you may merely flip your present content material into visible playing cards, known as Carousel Ads:

repurpose content: LinkedIn Carousel ads

As an illustration, let’s say you write a weblog put up about totally different methods that may assist companies develop their electronic mail lists. You possibly can create an informative graphic for every technique, briefly clarify what it entails, after which add all of those photos right into a carousel advert.

7. Create quizzes for poor-performing posts

Over time, a few of your posts might get buried in your archives, or cease bringing in site visitors to your web site. As a substitute of publishing new posts, you might attempt to revive interest in your old ones. One sensible method to do that is by creating quizzes.

Quizzes are a type of content marketing that may aid you enhance your engagement:

An example of a travel quiz

As an illustration, when you’ve got a put up about planning the right vacation, you might create a quiz that helps customers resolve which place they need to go to subsequent. On the outcomes web page, you might embrace a hyperlink to the put up you’d like to advertise.

There are a number of WordPress plugins you should use to create quizzes – take a look at our roundup of the best quiz plugins for extra particulars.

8. Design printable checklists for how-to and step-by-step guides

If you wish to present added worth, contemplate creating checklists and different helpful paperwork in your readers. This may be notably helpful in case you publish lengthy step-by-step guides.

Thankfully, this doesn’t require a variety of work. You need to use a software like Canva to create lovely checklists and printables:

Canva's checklist templates

All you need to do is choose a template and customise it together with your model property and present content material. You possibly can then obtain these printables as PDF paperwork, and share them together with your viewers in weblog posts or emails.

9. Flip a weblog sequence into an electronic mail marketing campaign

Whether or not you’re a blogger or a enterprise proprietor, it’s possible you’ll already pay attention to the power of email marketing. This channel helps you attain your viewers immediately and ship promotions straight to their inboxes.

As with every different type of advertising and marketing, it’s possible you’ll not have sufficient time to create recent content material in your emails. Thankfully, when you’ve got a sequence of fascinating posts, you may adapt that content material into an electronic mail marketing campaign.

For instance, when you’ve got a weblog sequence about affiliate marketing, you may create an electronic mail round every put up. All you need to do is tweak the content material in order that it’s shorter and punchier for electronic mail consumption.

10. Use your posts or movies for Google Internet Tales

Lastly, you may flip your weblog or social media posts into visible tales for Google. Because the title suggests, Google Web Stories lets you share content material within the type of tales, full with video, audio, and textual content:

Google web stories

This channel works equally to Instagram Tales. You possibly can create partaking photos or movies, embed hyperlinks inside the story, and monetize your content material. Not like Instagram, nonetheless, Google Internet Tales enables you to resolve how lengthy your story ought to keep on-line.

In case you’ve already created movies for different social media channels, you may tweak content material and reuse it as Google Internet Tales. Your tales can then seem on Google Uncover when customers browse the online via the Google app.

In case you made your site with WordPress, we’ve got a tutorial on using Google Web Stories on WordPress.

Begin repurposing content material as we speak

Repurposing content material can prevent a variety of effort and time. It can be an efficient solution to develop your attain and enhance your engagement.

On this put up, we explored some intelligent methods to repurpose content material. As an illustration, you may flip your articles into an audiobook or an email campaign. You may additionally create quizzes for poor-performing posts, and adapt your advertising and marketing movies to TikTok and Instagram Reels.

For another recommendations on managing content material, take a look at our guide to creating a blog content strategy in addition to our roundup of 50+ interesting blog post ideas.

Do you might have any questions in regards to the content material methods mentioned on this put up? Tell us within the feedback part under!

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